Falabella

Mi Belleza
Reggaeton? Here in BlackVitamina we had the opportunity to work with the guys from Alaska Films in this project for Falabella. This vibrant campaign envites us to give less value to the “Likes” of social media and focus more on liking ourselves. The message is clear and vigorous, without leaving aside the spontaneity and energy. The intensity of the reggaeton rhythm mixed with pop elements allow us the easily express this message. Less “likes” and more self-love!
Client: Falabella
Produced by: Alaska Films

Creative audio studio: BlackVitamina
Music, arrangement, performed by: Nico Parra y Nacho Ramirez
Vocals: Karen Seselovsky
Recording and mix: Nico Parra
Mastering: Nacho Ramírez